Nestle is in a Crunch

Nestle's Facebook Fan Page is filled with ex-customers now boycotting the brand and voicing their opinions and alternative shopping lists. On Search.Twitter.com, I found a tweet "skidwell: a lesson 4 sure RT @mahumbaba: The Nestle PR problem gives Facebook "fans" a new meaning. They're not always friends" Which shows that using the social media outlet is good for fans in this sense, but not the company. Nestle buyers who weren't aware of the company's current issues were notified on their Facebook home page as long as they were "fans" of Nestle."

The IRWebReportBlog's author has a good point saying that the company could do a better job monitoring the Facebook fan page to fix their own company image and present all of the facts and changes for the future. Right now the fans are controlling the Facebook page, Nestle's administrators need to regain control of the information flow. And also, that if company's take this example as a reason to refrain from social media, we the consumers are the losers, not the company. I am interested to see Nestle's comeback to win back prior customers.

Green Peace's Website offers the Full Story. In my marketing class last semester we developed a new product for Kraft, the second largest food company, behind Nestle. The company's use of palm oil has doubled over the last 3 years. The company instead of establishing a green way of production is highly destructing the rainforest and its inhabitants. I know that I will stop buying Nestle and I will pass this news on to friends and family. On each website there are ways for the reader to contact the company, and different means of voicing their opinion on the issue, which only adds to the importance of these trending social media outlets.

Nestle removed the YouTube video by Green Peace and objectors voiced their opinions and reposted the video using Facebook and Twitter. Nestle once had negative buzz for marketing baby food to poor mothers, however social media causes information to spread quickly, and the whole Nestle fanbase is still spreading the word.