YouTube Steps Up Facebook Integration, Shows Shared Videos
Over the weekend, YouTube announced it's now allowing users to see what YouTube videos their friends are sharing on Facebook. When you log in on YouTube you can connect with Facebook and see Recent Activity of your friend's videos. YouTube's blog says that they plan to integrate more social networks with the site. When YouTube videos are shared on social networks, it happens at real-time.
Facebook allows advertisers to target specific audiences based on the personal information that's shared collected from users' profiles. This was something that I had noticed, but never thought about before, advertisers can type in an age range, location, keywords, gender, etc. to reach their consumers, and the article even says: birthdays, geography, interests, education level and connections. I also was always curious about the price of advertising on Facebook. Facebook has different payment options: "pay per impression" is based on the number of times the ad is viewed by users; and "pay per click" is based on the number of times users click on the ad to visit the company's website. Advertisers set a daily budget, and Facebook removes the ad when the daily limit is reached.
Now it gets complicated. The cost of ads is based on similiar ads competing for page appearances in an automatic auction. Facebook ads have no set costs, but if you allot a high daily budget, then your ad will appear more frequently. IF the ad loses the auctions, and the daily budget is not reached, the leftover money will go towards tommorrow's budget (as Carmen Nobel compared to roll over cell phone minutes).
Ads are simple with just a photo and minimal text. The challenge is getting users to click on the ad; successful methods include funny ads, online scavenger hunts, and puppies.
Become a fan will soon become the more popular "like" button. Clickz reported that Facebook hasd sent confidential emails to ad agencies about the change to give them advance notice to change their advertising strategies and telling consumers to "find us on facebook" or "like us on facebook." The "like" button will be different than the current like button, and research has shown that people are more opt to like something than become a fan currently.
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