“PR used to be considered the poor relation of advertising. I think you could argue that word of mouth has always been the most effective form of communication. Digital PR is like word of mouth on steroids.” - Simon Clift, Chief Marketing Officer for Unilever (Source)
- AOL is looking to sell or shut down its social networking site called “Bebo,” which stands for Blog Early, Blog Often. The site has been around for the past 5 years. I honestly have never heard of it. Although, AOL only recently bought the site a few years ago. AOL plans to take action as soon as this May. The major difference from this site in comparison to Facebook, would be interaction; Bebo has polls between users/friends. And the music section is similar to MySpace. (Source)
- Microsoft was an investor in Facebook, and during this month Facebook has stopped using Microsoft’s ads in some international markets; and the VP of US ad sales at Microsoft, Robin Domeniconi feels these ads may also be dropped in the US. Just 2 years ago, Microsoft had invested $240 million in Facebook. Whether Facebook “Unfriending” them is a hint towards their own success with advertising or power to control ads is debatable. I feel that the Facebook vs. Microsoft battle will not be disappearing anytime soon. (Source)
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