Random Articles

"Twitter's user ranks grew more than 1,000% last year, according to Nielsen Online. And Facebook, despite its size, grew more than 200% (source)"


"Many professionals have bought into the belief that anyone who can use a Flip camera, build a Facebook page or make a few Twitter updates a day can now do PR. (source)"
This article I found interesting because it shoots down the concept that Public Relations is obsolete and social media is killing it, but rather PR is even more important with the growth of social media.

Kellogg Increases 2010 Ad Spend, Triples Social Media
Kellogg is planning to spend more money on ads in 2010 and triple its investment in social media efforts. They have seen success from investing in these sites already, especially their Pop-Tarts and Special K pages on Facebook.


21st Century Investor Relations Introduces Online Marketing Service
This service is called Investor Relations 2.0 which includes Internet and Web 2.0 platforms for Investors to use for their publicly traded companies for not just "outbound" strategies, but "inbound" tasks. Investors and stakeholders can use this online marketing service for content rich websites, social media marketing, and search engine optimization. IR 2.0 will deliver direct and effective messages to the target audiences. This takes advantage of the internet's speed and outreach to improve stock price reliability and raise site traffic. This site was based off of social media and includes blogs, social networks, videos, and other web applications.

Twitter and Facebook part of Costa Rica election
Not only did a woman become leader of the country, but social networks were used during the election process. Users of these sites posted thier comments and opinions about the issues and candidates, polling atmosphere, and pictures. #votocr was the most used Spanish word on Twitter on election day. Around 1,000 tweets were posted every hour relating to the election. On Facebook, La Nacion's profile received 250 comments and candidates' profiles received comments. When the polls closed, Costa Rica's electoral authority "Tribunal Supremo de Elecciones" tweeted their voting count updates. Residents of Costa Rica used the popular sites to discuss important issues and express their views. I found this interesting because I don't remember hearing anything like this about the recent Presidential election, but I have noticed a greater presence of politicians on Facebook. The article ended with Costa Rica has the highest internet penetration in Central America of more than 1/3rd the population. Finding that interesting, I looked up the US's internet penetration which is close to 4 times of Costa Rica's.

TradeStream Your Way to Profits: Building a Killer Portfolio in the Age of Social Media
Zack Miller wrote this book about the changes and opportunities for investors, financial advisors, and IR professionals on the world wide web. His book shows how to make use of social media and profit. There are how-to's on investing for long term through streaming info, tips, and other tools available on internet financial social media; tips from experts; and new tools to sort through data and how it applies to you. The Internet has evolved regarding researching investments which the book goes into and how you can use these changes to benefit.