Sunday, January 31, 2010

Readings and Google Alerts

Going into this class I did not know much about Investor Relations but I am interested in Corporate Communications. I am a Public Relations major, and would like to find out more. The topic I decided to focus on is Investor Relations and Facebook. I enjoyed reading Professor Laskin's article because it included the history and evolution of IR.

It is interesting the variety of organizations that have to manage a Facebook page as well as their own websites. A range of different companies were included in Google Alerts so far: Green Energy Live Inc(GELV), JBI, on24, China's Wind, Comcast, OCZ Technology Group, National Autism Association, Monster, Blackboard, OpenSkies, Dish Network, MarineMax, and Procter & Gamble.
Facebook even spread breast cancer awareness when female's made news by putting their bra color as their status.

Facebook privacy settings have changed once again, making users' information, statuses, and pictures more public. The article can be found here. Facebook has 54.5 million users in the US so companies can reach and target their audience through the social network. Many links I receive in my daily Google Alert email, are not useful because a link somewhere on the page says "investor relations" and then after the article it says share on "facebook." I may need to change my search terms.

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